KWPN
I was responsible for all of the KWPN's social media channels, including strategy, content creation, and implementation. I also supported events like the KWPN Stallion Show and performance tests with photography, videography, and content production. I worked on smaller projects such as reaching a younger target audience, and provided editorial contributions for the magazine and news items.
The goal: to create a consistent, professional brand image and increase KWPN's visibility.
KWPN
I was responsible for all of the KWPN's social media channels, including strategy, content creation, and implementation. I also supported events like the KWPN Stallion Show and performance tests with photography, videography, and content production. I worked on smaller projects such as reaching a younger target audience, and provided editorial contributions for the magazine and news items.
The goal: to create a consistent, professional brand image and increase KWPN's visibility.
KWPN
I was responsible for all of the KWPN's social media channels, including strategy, content creation, and implementation. I also supported events like the KWPN Stallion Show and performance tests with photography, videography, and content production. I worked on smaller projects such as reaching a younger target audience, and provided editorial contributions for the magazine and news items.

The goal: to create a consistent, professional brand image and increase KWPN's visibility.
My role & duties
Social Media:
- Complete strategy and content planning for Instagram, Facebook, LinkedIn and TikTok
- Creation and management of posts, stories, reels and videos
- Monitoring and optimising engagement and reach
Events & Activation:
- Social media coverage and content production for events such as the KWPN Stallion Show
- Photography and videography during events, including reusable content
Target group projects:
- Developing content and strategy to reach younger horse lovers
- Professionalization of visuals and tone of voice on all channels
Journalism & Editing:
- Writing online news items and editing articles for the KWPN magazine
- Creating relevant content that informs and engages the target group
RESULTS
- Full responsibility for social media, content and partly editing
- Professional, consistent brand identity online and during events
- Increased visibility and engagement with both existing members and the younger target group
- Social media and content became reusable tools for promotion and community building
- Significant growth in reach and engagement, with multiple viral posts and strong visuals
My role & duties
Social Media:
- Complete strategy and content planning for Instagram, Facebook, LinkedIn and TikTok
- Creation and management of posts, stories, reels and videos
- Monitoring and optimising engagement and reach
Events & Activation:
- Social media coverage and content production for events such as the KWPN Stallion Show
- Photography and videography during events, including reusable content
Target group projects:
- Developing content and strategy to reach younger horse lovers
- Professionalization of visuals and tone of voice on all channels
Journalism & Editing:
- Writing online news items and editing articles for the KWPN magazine
- Creating relevant content that informs and engages the target group
RESULTS
- Full responsibility for social media, content and partly editing
- Professional, consistent brand identity online and during events
- Increased visibility and engagement with both existing members and the younger target group
- Social media and content became reusable tools for promotion and community building
- Significant growth in reach and engagement, with multiple viral posts and strong visuals
My role & duties
Social Media:
- Complete strategy and content planning for Instagram, Facebook, LinkedIn and TikTok
- Creation and management of posts, stories, reels and videos
- Monitoring and optimising engagement and reach
Events & Activation:
- Social media coverage and content production for events such as the KWPN Stallion Show
- Photography and videography during events, including reusable content
Target group projects:
- Developing content and strategy to reach younger horse lovers
- Professionalization of visuals and tone of voice on all channels
Journalism & Editing:
- Writing online news items and editing articles for the KWPN magazine
- Creating relevant content that informs and engages the target group
RESULTS
- Full responsibility for social media, content and partly editing
- Professional, consistent brand identity online and during events
- Increased visibility and engagement with both existing members and the younger target group
- Social media and content became reusable tools for promotion and community building
- Significant growth in reach and engagement, with multiple viral posts and strong visuals
Ready to hand over the reins?
Want to know what your brand needs to be visible and distinctive? Let's meet for a no-obligation consultation!
Ready to hand over the reins?
Want to know what your brand needs to be visible and distinctive? Let's meet for a no-obligation consultation!
Ready to hand over the reins?
Want to know what your brand needs to be visible and distinctive? Let's meet for a no-obligation consultation!